The Lost Logos Hub

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...and other rare closing logos.
This page is meant to keep track of footage of television or movie closing logos that are either lost or rare. It is named for a popular urban legend among logo enthusiasts on forums such as the Closing Logo Group or the CLG Wiki.

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The world of closing logos has its share of vague memories and urban legends.

The biggest myth of all is/was the Columbia Pictures Television "Cokeburst," an alleged variant of the orange half-circled "sunburst" CPT logo (from the 70s and early 80s) that had a byline for the Coca-Cola Company, as the revival of the Torch Lady would in '82. At least 3 people claim to have seen this, and Philly or NYC based reruns of "What's Happening" seem to always come up in the discussion. No video evidence of this has been seen, and any prints of WH reruns that still have the '70s style logo have been said to have the standard version. Most members of the Closing Logo Group have written this off as a myth.

Another logo legend involves the Viacom "V of Doom" logo from the mid '70s, which lasted into the mid '80s. One story goes that the Bruce Jenner-hosted "Star Games" from 1985 had this logo appear on a pink background rather than its standard shades of blue.

On the other hand, there are logos that have been seen, and has some kind of evidence for their existence, yet they have not been seen on television for a long time, nor have they appeared online. This includes the TAT Communications 1980-82 logo, as described below (from the CLG Wiki) :

Nickname : "The Rising T.A.T. Star"

Logo : Up against a blue background, we see the following text inside a rounded black box:

TAT COMMUNICATIONS COMPANY The "TAT" word is made out of white lines, and the text "COMMUNICATIONS COMPANY" is in an odd white font below the black box. A white star rises from the background and places itself over the last "T" in the "TAT" word.

FX/SFX/Cheesy Factor : The Scanimated star rising from the background, which reeks of cheesiness.

Music/Sounds : An awful 12-note rising synth theme composed by John Maxwell Anderson.

Availability : Extinct. It was only seen on original syndie re-runs of One Day at a Time, The Jeffersons, and CBS Late Movie airings of Mary Hartman, Mary Hartman. It has been spotted on a VHS tape of Mary Hartman, Mary Hartman, along with a few broadcasts of the show on TV Land in 2002 during the Norman Lear Marathon. Also seen in 1994 on reruns of The Jeffersons on WGN-TV.