Esso's British "Esso Achieves the double!" Found advertisement 1973.[]
The 1973 "Esso Achieves the double!" Is a now found advertisement from 1 973, With its title stating "Esso Achieves the double!" With text below it saying "Top protection uniflo, the super multigrade SAE 10W/50 motor oil, out-performs any 20W/50 oil. Gives you a better cold-start protection, Better hot-running protection... And lasts longer too.
Top performance esso's action-packed petrol brings out all the power your engine can give. Smoothly. Clearly.", With the advertisement plastered on the back of the book, In large text with 2 pictures on its side, On the centre of the advertisement there is a picture of a Small barrel of "UNIFLO" motor oil which seems to be yellow with a stripe of blue going across the left top, And bottom right, And next to the barrel seemingly a much bigger canister of matching "UNIFLO" Motor oil, And at the lower central bit below the UNIFLO Motor oil bit, Shows a "Esso" White Petrol pump, With a person holding the hose in air.
Details[]
Recently it was found on the back of a 1973 FA year book, Although seemingly drawn on, It was found by discord user "Threepoundsofcement" On 28th August, 2025.
The mentioned lost advertisement, Which I've found. ( Yippee )
Although very much used, And worn out with a bit of drawing on it from when it was bought 52 years ago, It still has the lost advertisement on the back of the book, With this picture having been taken quite poorly ( Sorry ), Its hard to tell the smaller details, Although the American ( Maybe Canadian ) version has been found, The British one hasn't until now.
As you can see by the cover, It shows the newly found advertisement, Although seemingly worn out and having a small drawing of crudely drawn fumes coming out of it, It is in readable conditon, With the image being low quality being due to me using a bad tablet to submit the photo, Sorry.
Where it was found[]
I Found it from a dump near Exeter, I cannot recall exactly where however, And since it was free and old, I Took the doodled book home, A few weeks later I decided to search up the advertisement I had seen on the back of it, However no results were found, And deep searching the image of the advertisement came up with nothing, So I Put it here considering it lost media now found.
Information[]
By the way, I Published this here because I couldn't find any other information or image of the advertisement, So I consider it lost media, If it is not lost media please contact me on discord. As me ( Ryskiy ) Wrote and got the image from a book I own and got. It was found on a "FA THE OFFICAL YEAR BOOK 1972 - 73 which i found at a local dump, With me searching the intirety of the internet to no avail of finding the advertisement anywhere else. Making it lost media, However i had a FA Year book, So i luckily managed to make it found media.