Lost Media Archive
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Title Card of the special

Dr. Seuss' How the Grinch Stole Christmas by Chuck Jones for MGM originally aired with plugs for The Foundation for Full-Service Banks (A Full Service Bank) before the opening and closing credits. The plugs were cut out in subsequent airings at the sponsor's request due to the special's message contradicting their services. The accompanying music for the plugs is intact on the soundtrack of the special.

It wasn't seen again until 2013 when Robatsea2009, the same user who originally posted the sponsor plugs from "A Charlie Brown Christmas," uploaded it on YouTube. It was taken down due to a copyright strike and hasn't been seen in public since. Original video link: http://www.youtube.com/watch?v=jb6As7i5MrA

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Opening Sponsor Plug

The opening plug occurred between the Cat In the Hat productions logo and the opening credits. This narration accompanied it: "The Foundation for Full-Service Banks representing America's 14,000 national banks, state banks, and trust companies presents Dr. Seuss' How the Grinch Stole Christmas!."

Closing Sponsor Plug

The closing plug occurred between the ending of the special and the end credits. It was accompanied by this narration: "From the Grinch, and from Max, and from Cindy-Lou Who, and the thousands of banks, give or take one or two, that care for your savings and checking accounts and provide loans you need in all kinds of amounts. From the full-service banks that serve you all year, may this special season be full of good cheer. May your Christmas Day be so very, very, wonderfully, happily, joyously merry. The Foundation for Full-Service Banks representing America's 14,000 national banks, state banks, and trust companies has presented Dr. Seuss' How the Grinch Stole Christmas!."

Rediscovery

The special sponsorship ads were reuploaded onto YouTube on January 6th 2021 by user Will C Wilson:

How_the_Grinch_Stole_Christmas_1966_Original_Full_Service_Bank_Sponsor_Ads_RARE!!

How the Grinch Stole Christmas 1966 Original Full Service Bank Sponsor Ads RARE!!

Trivia

  • Chuck Jones thought the bank’s sponsorship of the special was quite odd due to the message of Christmas not coming from a store stating “I thought that was very odd, because one of the great lines in there is that the Grinch says, ‘Perhaps Christmas doesn’t come from a store,’” Jones said of the surprise endorsement. “I never thought of a banker endorsing that kind of a line. But they overlooked it, so we went ahead and made the picture.”
  • A 1970 ad for the company features the same animation of the letters flying away from the logo as seen in the special but played in reverse.

References

Soundtrack for the Ads

How_The_Grinch_Stole_Christmas_-_Opening

How The Grinch Stole Christmas - Opening

Opening title score with sponsor plug music.

How_The_Grinch_Stole_Christmas_-_Finale

How The Grinch Stole Christmas - Finale

Closing score with sponsor plug music.

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