Алфавит (Alfavit, Alphabet) - Russian weekly educational newspaper; Released on Thursdays since October 1998. The founder and publisher of the newspaper is the «Pushkinskaya Ploshchad» (Пушкинская Площадь, Pushkin Square) Publishing House.
Main information[]
The duration of the commercial itself is 30 seconds, it is part of the commercial block before the beginning of the film «Vertical Limit», which was distributed on VHS tapes. There is a small chance that the commercial was broadcasted on TV at least once.
The newspaper was published on 32 color pages, with a circulation of 105,000 copies (2002). It was distributed in 80 large cities of Russia, as well as in Israel (free distribution on domestic and international Aeroflot lines).
The newspaper did not have a traditional rubricator. A letter of the Russian alphabet (from А on the first page to Я on the last page) was placed in the title of the page or spread, and the headings of all materials on this page began with this letter. The main direction of the «Alphabet» newspaper is entertaining and informative reading for inquisitive people. The newspaper was aimed at a wide range of middle-aged readers. Its age audience is people from 30 to 60 years old. A popular form of dissemination of materials assimilates the proposed topics with different levels of education. The articles were addressed to events that relate to high, encyclopedic knowledge.
«Alphabet» differs from other Russian weeklies of that time by the almost complete absence of topics related to politics. The editors paid much attention to articles about culture and art, including cinema and theater, little-known facts of history, news of science and technology. Each issue published a TV program, at least three crossword puzzles, contests for readers. The weekly radio program «Alphabet», a joint project of the newspaper and «Radio Russia», contributed to the growth of the publication's popularity.
Search[]
On August 22-23 of 2022, the discord user Yrikonchik joined to a small Lost-Media like discord server, and tried to digitize advertising from the cassette, but the digitization was not successful.
August 23 2022: Yrikonchik wrote on the discord server about whether this commercial is lost and whether there is any value in it.
August 24 2022: Yrikonchik uploaded a digitized video to YouTube with the commercial.
August 25 2022: Yrikonchik found additional information about the newspaper.
August 27 2022: BigPanda found an identical video, but in better quality (the video was uploaded on YouTube 1 year ago). Yrikonchik later deleted his video because it was useless.
September 2 2022: Yrikonchik wrote that there is a possibility that the «Alphabet» newspaper has an advertisement that broadcasted on «Radio Russia», and TV program that was published in each issue, which most likely also lost.
September 9 2022: WeLaShiPrihod found issue №1 of 1998 on the internet-auction «Meshok», later the user Yrikonchik found the «Alphabet-Blitz» crossword puzzle from 2002 also on the «Meshok».
September 10 2022: WeLaShiPrihod found an advertisement from 1999 by the RTR TV channel. The commercial is approximately 13 seconds long.
Frame from commercial (1999 version)
September 12 2022: WeLaShiPrihod found an «Alphabet» TV game from 2003 and main information about it.
Frame from TV game (2003 version)
September 13-14 2022: Yrikonchik wrote to «Radio Russia» and «Alphabet» by e-mail, however, the official «Alphabet» mail stopped working with the site around 2015-16 and the letter simply did not reach «Alphabet» employees, «Radio Russia» also didn't respond the letter.
September 17 2022: WeLaShiPrihod found the first 5 issues of the «Alphabet» newspaper.
September 26 2022: Yrikonchik wrote an email to «TV Center», but unfortunately he also did not receive a response.
October 10 2022: inf.cern.Ɗh discovered an advertisement from the newspaper «Alphabet» from around 2001, but in poor quality. They also found the name of one of the actors - Valeriy Sergeevich Zolotukhin. After this finding, the mobile number of one of Valeriy's sons - Denis Valer'evich Zolotukhin - was found, but it turned out that the number belonged to a namesake who had no connection to the actor's family.
October 17 2022: Yrikonchik uploaded all the videos that were in any way related to the newspaper to the archive.org website.
Status[]
At the moment, only 2 newspaper commercials, 2 newspaper issues have been found (on internet-auction), 5 scanned newspaper issues, the name of one actor, and 4 recordings of a TV game have been found.
Links[]
- Main information
- Commercial in high quality 2000-2001 version (Starts at 30 sec)
- Newspapers website (Wayback Machine)
- Issue №1 of 1998 on «Meshok»
- «Alphabet-Blitz» crossword puzzle from 2002 on «Meshok»
- Commercial from 1999 (Starts at 2 sec)
- «Alphabet» TV game from 2003
- Main information about «Alphabet» TV game from 2003
- First 5 issues of the «Alphabet» newspaper
- Advertisement video in low resolution (VK Video).
- TV game "Alphabet" featuring actors from the musical Romeo & Juliette
- TV game "Alphabet" with Alexander Marakulin and Alexander Postolenko - Finale
- RARE!!! TV game "Alphabet" (TVC, 2004)
- Alphabet Newspaper Videos on archive.org