On January 31, 2008, Dairy Queen released a new online campaign aimed at 8-12 year olds entitled "Deeqs". The site was originally set up as a virtual world, in which you customize your own character, explore the world of the Deeqs, and gather up in-game points for virtual and real-life Dairy Queen rewards.
Unite the Deeqs!
The virtual world's intro, as well as footage from the virtual world from the advertising agency space150.
Sometime in late June/July 2013, the Deeqs virtual world was shut down, with the site being replaced with a set of three Flash games available to play: Blender's Fruit Frenzy, Grilla's Vintage Puzzle, and Spooner's Soft Serve Mountain.
Despite the site being online until early 2017, none of the Flash games that were on the site for this 3 1/2 year period appear to have been saved, making them lost along with the games/files from the virtual world. Attempting to go to Deeqs.com will now redirect you to the main Dairy Queen website.