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On January 31, 2008, Dairy Queen released a new online campaign aimed at 8-12 year olds entitled "Deeqs". The site was originally set up as a virtual world, in which you customize your own character, explore the world of the Deeqs, and gather up in-game points for virtual and real-life Dairy Queen rewards.

Unite the Deeqs!

Unite the Deeqs!

The virtual world's intro, as well as footage from the virtual world from the advertising agency space150.

Sometime in late June/July 2013, the Deeqs virtual world was shut down, with the site being replaced with a set of three Flash games available to play: Blender's Fruit Frenzy, Grilla's Vintage Puzzle, and Spooner's Soft Serve Mountain.

Despite the site being online until early 2017, none of the Flash games that were on the site for this 3 1/2 year period appear to have been saved, making them lost along with the games/files from the virtual world. Attempting to go to Deeqs.com will now redirect you to the main Dairy Queen website.

References

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