Eat Bulaga! is a Philippine television variety show broadcast by GMA Network. Produced by Television And Production Exponents Inc. (TAPE), it is the longest running noontime show in the Philippines. It premiered on July 30, 1979, and being filmed from APT Studios, along Marcos Highway in Cainta, Rizal. The show is also aired worldwide through GMA Pinoy TV and live streaming online on YouTube (except the BOOM! segment due to copyright issues from its franchise distributor Keshet International). The name approximately translates to "Lunchtime Surprise!".
The show holds the record of being the longest-running noontime variety program in the history of Philippine television. It will celebrate its 40th anniversary on July 30, 2019.
The first three years (1979 to 1982) of the longest-running television show in the Philippines, Eat Bulaga!, have been lost. The first full surviving episode was broadcast on August 7, 1982, the third anniversary of the show.
- A Coca-Cola commercial starring the hosts from 1979 was found. It could be likely that this commercial aired around the same time as the early episodes.