Joyride Studios (Found Action Figures Commercials; 2002)

A figurine of Eddie from SSX Tricky, made by Joyride Studios.

Joyride Studios was a company owned by the creators of GamePro Magazine, who manufactured video game action figures and figurines from 2002 to 2003. They adapted several games released in the early 2000's, ranging from popular titles like Sonic Adventure 2 and Halo: Combat Evolved, to cult classics like JSRF: Jet Set Radio Future and Cel Damage. Their products were/are frequently criticized for their cheap and poor production values, with some of them looking rather ugly.

In late 2002, two television commercials for their products aired on Cartoon Network, Nickelodeon, MTV, and MTV2. The first commercial depicted a "behind-the-scenes" look at the Joyride team and how they make their figures. The second commercial, titled "Jailtime", depicted video game characters trapped in prison cells.

The archived Joyride Studios website has links to watch/download these commercials, but unfortunately, downloading them gives you non-working files.

Gallery

A storyboard for the "behind-the-scenes" trailer, posted on Figures.com.

Their standalone figure of Violet from Cel Damage.

Their figure of Sonic the Hedgehog, wearing his grind shoes from Sonic Adventure 2.

Their figure of Aiai from Super Monkey Ball.