There is a lost BBC One generic ident that was aired only from December 3, 2007 until December 4, 2016. In this ident, it had a red arc spins around the BBC One logo on a red background. The music used is a simple version of the six-note counter tune, and this generic ident was only used to introduce the BBC News 90 second bulletin at 8pm.

Community content is available under CC-BY-SA unless otherwise noted.