Lost Media Archive

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Lost Media Archive

Japanese snack company Tohato has made a very few commercials during the 2000s - 2010s.

Some of these commercials are lost/partially found as of now (March 10, 2023), here's a list of the following:

Boukun Baby-Nero's Dream (2005)[]

There isn't a lot of information found about this commercial, but it did air on TV around early 2005. (only in the areas of Sapporo, Sendai, Shizuoka, Nagoya, Hiroshima and Fukuoka.) The plot may have possibly gone like this: It may possibly be Bebinero-kun (depicted on the image) talking about the snack Boukun Baby-Nero, a limited spin-off of the snack Boukun Habanero, or a song about the snack playing in the commercial. The commercial was possibly only 15 seconds.

Babynero050128

Image of the 2005 Boukun Baby-Nero commercial

Poteco & Nagewa (2006)[]

Screenshot 2022-04-11 004646

Image of the 2006 Poteco & Nagewa commercial seen on Tohato's old website

It possibly had showed Poteco-kun (left on picture) and Nagewa-kun (right on picture) singing the kana that has the vowel or consonant in their brand, Poteco-kun is in a white background, and Nagewa-kun is in a orange beckground, it then cuts to the bakgrounds colliding each other, making the 2 argue.

A similar version of the commercial prior to the year can be found on YouTube, except it is inside a live-action American classroom and the background for Poteco-kun is green. Both of the commercials are stop-motion.

Okashi no Ie & Sweets Assortment Gift (2009) (PARTIALLY FOUND)[]

Snapshot 6

Image 1 of the aired 2009 Okashi no Ie & Sweets Assortment Gift commercial

Snapshot 5

Image 2 of the aired 2009 Okashi no Ie & Sweets Assortment Gift commercial

The commercial's footage is found but the full original of this commercial is not found. It shows 6 of Tohato's popular brands (Caramel Corn, Poteco, Harvest, Beano, All Raisin, & Nagewa.) being in a musical type of 15-second commercial. There was also another version of the 2009 commercial with lyrics. A 2010 lyrical version with Tsubu Tsubu Corn replacing Beano and Nagewa can be found on YouTube.

Tsubu Tsubu Corn (2011) (PARTIALLY FOUND)[]

This was while analog broadcast was still on in Japan, so this possibly aired around Early-Mid 2011. The commercial may have showed a live-action boy eating the product. Only 2 seconds of the commercial were found.

Snapshot 9

Image of the 2011 Tsubu Tsubu Corn commercial

Harvest Choco Merize w/ Nami Kasuya (2015)[]

I do not know a lot about this commercial, but possibly, the commercial shows Nami Kasuya (粕谷奈美), a model and actor, talking about the new product Harvest Choco Merize while a song played in the commercial.

P1046-chocomelise

Image of the 2015 Harvest Choco Merize commercial showing Kasuya eating the product.